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The Individual Eyeshadow

Creamy, matte, intensely pigmented – use on their own or together. Buttery formulas that blend easily with minimal fallout for a fool-proof application.  

Master the art of any eye look with this ‘capsule collection’ of The Individual Eyeshadows – versatile, dependable, timeless. Mix and match these on their own or grouped together for eye looks that aren’t limited to options provided in a palette.  

Inspired by Kevyn Aucoin’s shading and lighting techniques, these colours are an ode to ‘90s neutrals with highly-pigmented, innovative formulas for maximum pay-off and minimal fallout. 

From applying a wash of singular colour, transition blending, deepening the crease, to highlighting the brow bone – the application opportunities of these shades are endless, making them a key staple in any kit.  

Key Features:

  • High pigment with intense colour pay-off 
  • Super-matte finish powders 
  • Creamy to touch 
  • Extremely blendable: no patchiness or mudiness 
  • Little-to-no fall out for a fool-proof, mess-free application  
  • New, innovative formula developed by Pro MUAs 
  • Talc free 
  • Vegan 

How to use

  • Swipe your favorite Individual Shadow across your lid using fingers or a brush, starting at the base of your lashes and working your way up into the crease with a fluffy brush. Blend leftover product under the eye for a perfectly blurred look.